ABSTRACT

Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.

part 1|28 pages

Foundations and Beginnings

chapter 1|8 pages

Introduction

chapter 2|20 pages

Selling the Frontier

part 2|54 pages

Selling the Resort

chapter 3|25 pages

Health Resorts and Watering Places

chapter 4|29 pages

The Nation's Tonic

part 3|61 pages

Selling the Suburb

chapter 5|27 pages

Mass Transit and Healthy Homes

chapter 6|34 pages

Realm of Romance

part 4|42 pages

Selling the Industrial Town

chapter 7|19 pages

Selling Places or Buying Industries?

chapter 8|23 pages

An Honest Tale Plainly Told?

part 5|55 pages

Selling the Post-Industrial City

chapter 9|23 pages

Marketing Re-Invented Cities

chapter 10|27 pages

Come Celebrate Our Dream

chapter 11|5 pages

Conclusions