ABSTRACT
The aesthetic qualities of streetscapes can reflect to the urban inhabitants the perception in terms of their cultural values and quality of life. Charles Landry, an international authority on the effective use of imagination and creativity in the urban environment, pointed out that the visual overload of commercial signboards has led to a certain degree of visual pollution in Taipei. This study aimed to apply aesthetic principles in order to improve the visual quality of signboard design, and evaluate the aesthetic perceptual order of street landscapes. In this study, we explored the space relationship between building facades and signboard design by using a ‘signboard aided-design system’ in Augmented Reality (AR). We conducted and collected 40 questionnaire surveys to analyze the validity of user experiences of the signboard aided-design system. The results showed that the AR techniques used in this study offer signboard designers a better understanding of the appropriate scale of signboards in relation to building facades. Hopefully, this research can help designers create more aesthetically pleasing designs in terms of the choice of color and hence, enrich the environment.
