ABSTRACT
Inasmuch as it has been made to appear that these papers are being read by a considerable number of office boys and clerks, as well as other young men who are interested in advertising as a profession, although may be not at present engaged in any business of which advertising forms a part: and inasmuch as it is from these that the advertising men of the future will have to be recruited, I am tempted to avail myself of the opportunity to preach a short sermon to that portion of my audience that is composed of young and inexperienced students of advertising, as indicated above. The youth who has a connection with an advertising agency, likes the business, thinks it has possibilities, and determines that one day he will have such a business of his own, should realize that his material progress will depend upon his acquaintance with the men who have advertising to place, and the degree to which he can deserve and win their confidence. The solicitor for advertising orders is often supposed to have a pretty rocky path before him, but his is the one place from which an upward step comes most natural and easy. The solicitor, or canvasser, touches the pulse of the advertising public, and learns much that the people in the office ought to know, but never have the opportunity. He meets men; comes in contact with them face to face, and on rather pleasant terms, if he understands his business and respects himself. There are few better positions from which to study human nature. Let the young man, then, seek every opportunity to come face to face with the advertising patrons of the office. Let him be glad when he is called upon to go on an errand that will bring him in contact with a customer or one who is sought or desired as a customer.
