ABSTRACT
I have mentioned that my start as an advertising agent came from exploiting the merits of the country weeklies and the dailies in the smaller cities, and that before me the Boston Agency of Evans & Lincoln had gained a foothold by directing attention to the excellence of a neglected medium, the religious papers. Carlton & Smith in New York, through the connection of Carlton’s father with the Methodist Book Concern, had their energies bent in the same direction; and N. W. Ayer & Son of Philadelphia, in the beginning, worked in the same vein; as did also E. N. Freshman & Brother, two young Hebrews in Cincinnati, who developed a pretty lively agency out of an engagement to canvass for a few Methodist papers in that city.
