ABSTRACT
The products that opt for the showcase of intentional beauty are characterized by a sense of attraction, fascination, enthusiasm, inspiration, sometimes seduction, and even love. The four steps below will enrich the goal of creating and maintaining a meaningful and lasting intentional beauty, which will contribute to the success of the product strategy. Intentional beauty will be expressed in different colors, formats, attributes, and sizes, at the meeting point between the real and the virtual. The expressive intentional beauty of its interior design, details, and furnishings provides customers with new opportunities for discovery and a higher level of interaction, as well as a deeper connection to coffee and the local community. The analysis of the senses, an activity that has been successfully developed by the new discipline of neuromarketing, is the perfect framework to postulate “multisensoriality,” a stimulating platform for intentional beauty.
