ABSTRACT
The beauty of people is recognized and honored throughout the world, as is the beauty of poems, of objects, of products, or brands. For example, when perceiving something beautiful, the person receives a kind of gift of life that is also conferred on the object or product. The new beauty is programmable and reproducible at a massive level, although in some cases it is transient and perishable. The effect they produced was exploited, but they were considered to be diabolical wandering beings and, therefore, devoid of all beauty. The beauty of a product transforms the individual’s psychological state and affects their emotional intensity—emotions that range from pleasure to affliction— in what is known as “instant utility”. The poet Charles Baudelaire argued that beauty must be imperfect in order to be attractive. The harmonious and serene quality of beauty comes in part from a reciprocal life pact.
