ABSTRACT
The norms of beauty regarding the human body were the starting point for a general measure of beauty, in terms of harmony and physical, tangible proportions. For Vitruvius, beauty is related to natural proportions and, specifically, to the proportion of the human body. The development of the human capacity for conceptual thinking precipitated the search for harmony, symmetry, and the creation of beauty as a result of a conscious effort of the maker/producer. The functional neuroanatomy of facial beauty was tested and associated with the physical characteristics of the product. In the production of bifaces, utility was secondary to beauty, and although they were used as tools, they also fulfilled an aesthetic function, in fact, in rituals. In Greek antiquity, the sculptor Polykleitos established a canon in which beauty was linked to the proportion of the human body as equivalent to seven and a half times the height of the head.
