ABSTRACT
Since modern measures of imaging first began to appear in the 1960s, a number of criticisms have been made concerning their validity. This chapter aims to evaluate the reliability and probable veracity of the experiences reported, as these are reflected in ratings and other forms of response. In addition, it provides evidence on the convergent and discriminant validity of tests of vividness, controllability, and preference. The chapter discusses two types of measures of vividness: general measures and specific measures. Three major general measures of vividness discussed are questionnaire on mental imagery, abbreviated imagination inventory, and absorption scale. Konzendorf constructed modality specific tests for the measurement of auditory, heat, and tactile/muscular images based on the format of the Vividness of Visual Imagery Questionnaire. Apart from these reports on purported movement (kinesthetic) imagery questionnaires, only the David Marks measure of visual imagery vividness has received widespread research attention.
