ABSTRACT
A company can also organise non-business activities to improve its relational aspects regarding these stakeholders. some companies act the opposite way; their interactions with stakeholders only have specific business objectives. When a company adopts a co-operative attitude toward its external stakeholders, its relationships with them become stronger and more stable over time. Some of the principles regarding other stakeholders previously explained in this book can also be applied to suppliers and intermediaries, taking into consideration the specific characteristics of these stakeholders. Companies invest millions to find out inside knowledge about their competition, their products and customers, and even their plans. A company should continually better itself, not for the fear of “competitors,” but because it wants to serve customers in a superior way. A company which has a loving attitude toward its community abides by some relevant principles such as responsibility, solidarity, benevolence, respectfulness, honesty, and fairness, among others.
