ABSTRACT
The success of the luxury marketing theory in the world is based on the adherence to the value law. The customer value equals the product of product value multiplied by product value conversion rate minus customer cost. The product price is included in the customer cost. The transfer of Apple from its former niche market to the mass market owes to the guiding of the super users, the elites, the rulers, and the special group. In the mobile age, the discriminative concept about the users’ income is abandoned; the users are identified by consumption participation degree according to non-economic indicators such as social achievement, education level, and occupational direction. Users in the mobile age are classified into four types: the public, the elites, the rulers, and the special group. Speaking of the few, the mobile Internet has brought great changes to “people”. Microblog marketing emphasizes accurate interaction, intention, and identification.
