ABSTRACT
The mobile Internet and the sharing economy are transforming people's dimensions in whole. On the mobile Internet, the connection is represented as more specific application scenes and payment scenes. The scene has become a way of thinking, advocating that the mobile Internet be regarded as a tool to connect different individual scenes. There is no doubt that mobile Internet technology is deeply affecting mainstream way of thinking, act and life. Mobile scene is always a variable to users and means the fast switch between time-space and environment scenes, with each scene bringing different feelings and demands to users. The reason for the mobile Internet marketing mode to replace traditional marketing mode to become the main scene in people's lives is because of the fast access of network information anytime anywhere, fast access of the preferential content in the surroundings, and satisfaction of personalized services needed in consumers' lives. “Scene” is spread via social relationships and shared to like-minded people.
