ABSTRACT
In the era of the mobile Internet, marketing is undergoing a revolutionary evolution and development in light of new technology. 4S Mobile Marketing Theory is the basic marketing law composed of the marketing elements in the mobile Internet era. Mobile Internet is transforming the marketing science, so the marketing strategy in this new era becomes even more important. In short, the 4S mobile marketing model is not only a theoretical prototype for exploring the general law of mobile marketing, but also a combination of application tools for practicing the special new method of mobile marketing. Since 2012, 4S mobile marketing model has been widely used by many emerging growth enterprises, producing unprecedented mobile capability. 4S mobile marketing can also be realized through a set of smart terminal devices. Mobile Internet is transforming the marketing science, and the evolution from 4P Theory to 4S Theory is inevitable.
