ABSTRACT
The mobile Internet thinking of products can be analyzed from seven dimensions, namely user thinking, socialized thinking, extreme thinking, big-data thinking, open thinking, micro-innovation thinking, and story thinking. User thinking is the first and most important of mobile Internet thinking, core of mobile Internet thinking, and the foundation of other types of thinking. Everyone will do things via the Internet, with Internet thinking, using the execution capacity of the Internet. Socialized thinking is a product of the mobile Internet era during which enterprises rapidly develop relationships with their users to promote their products through open platforms. Best thinking means to achieve the ultimate for products and services and provide the best user experiences that are far beyond their expectations. Cross-border marketing means the breakdown of traditional marketing thinking patterns, avoidance of sole competition and seeking for non-industry partners so as to achieve the coordination among brands of different categories.
