ABSTRACT
A strong and powerful brand can stand out in the crowded market, making people love it, trust it, and believe in its superiority. In the age of the Internet, brands are buried by massive information. Brand building is a firm code of conduct for establishing the continuous cognition of the customers and strengthening the consumer loyalty. Brand building helps the enterprise to be a leading brand and provides the best link between the employees and the customers. Brands place more emphasis on entertainment in the age of the mobile Internet. Marketing in China will focus on mobile marketing and smart end device will be the major battlefield of digital marketing. Brand building is a firm code of conduct for establishing the continuous cognition of the customers and strengthening the consumer loyalty. It requires the investment from the senior management and the intention of continuous investment in the future.
