ABSTRACT

We would like to thank a number of campaign professionals and observers who shared their experiences and insights with us during and after the 1996 campaign. Without these practical and nuanced insights, we would not be able to present as complete a portrait of the election and the Latino contribution to its outcome. Our thanks to Ronald Blackburn- Moreno, Rita Di Martino, Maria Echaveste, Charles Kamasaki, Ken Mireles, Norma Patif'l.o-Lippe, Jason Poblete, Jorge Ramirez, Margaret Ramos, Nelson Reineri, and Jonathan Tilove.

part 1|71 pages

National Overview

part |71 pages

United States 1996

chapter 1|43 pages

Awash in the Mainstream

Latinos and the 1996 Elections

chapter 2|25 pages

Targeting the Latino Vote

The Democratic Party's 1996 Mass-Communication Strategy

part 2|64 pages

The Old Reliables

part |64 pages

Mexican Americans in Small Western States

chapter 3|26 pages

Recognizing Reliability

Hispanos and the 1996 Elections in New Mexico

chapter 4|16 pages

Similar Behavior, Different Results

Latinos and the 1996 Elections in Colorado

chapter 5|20 pages

Less Is More

Latinos in the 1996 Election in Arizona

part 3|53 pages

The Must Wins

part |53 pages

Key States with Large, Long-term Latino Electorates

chapter 6|27 pages

Señor Smith Didn't Go to Washington

Latinos and the 1996 Texas Elections

chapter 7|23 pages

California Latino Politics and the 1996 Elections

From Potential to Reality

part 4|78 pages

The New Kids on the Block

part |78 pages

Key States with New and Potentially Influential Latino Electorates

chapter 8|18 pages

Election? What Election?

Illinois Latinos and the 1996 Election

chapter 9|27 pages

Pragmatism and Strategic Realignment in the 1996 Election

Florida's Cuban Americans

chapter 10|10 pages

Beyond La Macarena?

New York City Puerto Rican, Dominican, and South American Voters in the 1996 Election

chapter 11|20 pages

Beyond Politics as Usual

Latinos and the 1996 Connecticut and Massachusetts Presidential Race