ABSTRACT
Proper management of applied research requires clear definition of the goals to be achieved through the project. Orientation and focus of an applied research project include the specification of the problem in terms which make it amenable to research, the formulation of hypotheses which are subject to being tested, and the delineation of the specific objectives which the project should accomplish. Adequate orientation and focus of the project will help assure that it can be completed satisfactorily within the resource limitations facing the researcher and will also serve to explain the nature of the undertaking to the client or the administrators for whom the research is being undertaken. The top of the funnel will be the general subject matter orientation of the researcher. The general problematic situation will fall within the limits, but any problematic situation suggested by a client may contain several researchable problems. Hypotheses are testable when information about their validity may be collected and analyzed.
