ABSTRACT
This chapter examines the kinds of degree and non-degree programs which the schools have developed; that is, the missions perceived, the strategies established, and the curricula which have been designed to meet the needs of undergraduates and executives. The main tributaries of the Brazilian business school curriculum, as in the US, were Accounting and Economics. Most business programs in the universities and in many isolated faculties are offered jointly in faculties or schools with the words Economics, Accounting, and occasionally Actuarial Science in their titles. Business Administration was founded in Sao Paulo by a Catholic priest in 1941. It had only a minor impact on the management education movement and has since been incorporated in the Catholic University of Sao Paulo. In addition to the specialization options of public and business management, others developed as schools sought to serve other market segments such as farm or agricultural administration at rural locations and public treasury administration in Brasilia.
