ABSTRACT
In Brazil as elsewhere, university teaching in general carries much more prestige than financial remuneration. One of the most commonly heard complaints of professors of Administration is that the lack of research on Brazilian business adversely affects the quality of management education. Much business research in Brazil replicates studies which have been done in the US, thus addressing the need for confirmation in and adaptation to the local milieu. The business periodicals available to executives and academics in Brazil may be classified along the two dimensions of focus and target market or readership and compared with some examples of similar foreign periodicals. The issue of social science versus business emphasis would be drawn more sharply in an isolated school as Escola de Administracao de Empresas de Sao Paulo where all faculty are located in a single building than in a university.
