ABSTRACT

The role Islam can and should play within modern industrial culture is under dispute throughout the Muslim world, regardless of a state’s political orientation. The extent to which Islam can and should influence industrial development is problematic and highly disputed within Pakistan. The rapid transmission of world events coupled with the dissemination of western popular culture throughout the world is another factor for consideration. In the sporting goods industry, historical precedents combined with the dynamic innovation of former laborers from similar class backgrounds joining cooperatives and incorporating a “cottage” aspect to work helped this industry’s success. The video-cassette boom in Pakistan is contributing to: the demise of classical dance and music, the collapse of all serious theatre, no development of a noncommercial cinema and a sharp decline in public concerts. Entrepreneurs in the pharmaceutical industry were instrumental in its growth, each group orienting its actions and ideology to a new set of contingencies.