chapter  8
Mobilization
WithSteve Breyman
Pages 26

Mobilization, like strategy, goals and tactics, is a social construction which itself constructs the visible movement that leaves footprints in the consciousness of observers. The mobilization process has two components: the creation of commitment and the activation of commitment. The presence of grievances is, however, no guarantee of the formation and mobilization of consensus. The mobilization of consensus, the recruitment of activists, and the gathering of other resources helps create commitment. The activation of commitment—the move from consciousness to action—takes place on a hypothetical scale from elite representation to mass mobilization. The huge mass mobilizations of anti-nuclear power and anti-nuclear weapons movements show the paramount importance of a tangible evil; there is no substitute for something hard and shiny like a missile or a nuclear power plant to rally people. Joyce Mushaben identified some distinct mobilization stages for the German anti-Euromissile movement.