ABSTRACT
The successful mobilization of the Guatemalan public sector to fulfill the developmental objectives set by the Arbens administration had the effect of transferring political initiative to the government. The agrarian reform process, in conjunction with other governmental measures, subjected the multinational corporations to Guatemalan national law. The Tenth Inter-American Conference was originally convened to consider hemispheric economic problems; those problems arising out of the inequalities of the United States-Latin American trade relationships. The Guatemalan intervention was a carefully choreographed exercise. The current practices and methodology common to the American advertising industry were employed to prepare the way for the intervention. The intervention was a joint venture divided between the public and private sectors, both of which stood to "gain" by the reestablishment of US supremacy over Guatemala. The arms shipment was construed by Dulles to constitute a Soviet threat that endangered the Panama Canal Zone and the Texas oil fields and would give Guatemala military superiority in Central America.
