ABSTRACT
Multinational corporations, by creating the buffering action of food processing and marketing resources, play an important role in reducing the vulnerability of a developing country to climate impact. Under normal circumstances the multinational firm identifies and selects favorable marketing opportunities. Engineering, production and marketing capabilities are built up in the chosen markets. Multinational firms, too, are often loath to get involved in projects to increase food because of past bad experiences —many with formulated protein-rich foods. For a multinational to enter a developing country and develop a viable business, the climate—economic, social political—must be conducive to meeting the objectives of both the country and the multinational. The fortification of common foods such as bread, fats, salt, tea and cereals, offers an inexpensive and rapid way to reach large numbers of people without the massive socioeconomic changes that happen when eating habits change.
