ABSTRACT
This chapter aims to apply a generalized model of those sociocultural factors which influence the diffusion of innovations to the problem of aquaculture development. It examines sociocultural aspects of introducing aquaculture systems into communities already adapted to small-scale marine capture fishing. Recognition of potential sociocultural problems and taking steps toward their solution can facilitate successful introduction of aquaculture technology wherever and whenever it is needed. The aquaculture scientist should anticipate these attributes when developing a new technology. The aquaculture product must be made compatible with consumer food preparation techniques. Traditional sharing systems and perceived danger from theft may also influence the target population’s perception of the relative advantage of an aquaculture program. The trialability of a proposed aquaculture technology influences its success. Many aquaculture systems are relatively expensive to establish, and financing is often difficult to obtain. Perceptions of cost are relative to the economic status of the target group.
