ABSTRACT

The possible permutations of facts, ideas, and human or material resources are virtually limitless. The information needs of businesses and the resources for meeting those needs are likewise enormous. In order to serve its clientele adequately a business information center must be able to access both the reports of pure research in areas as wide ranging as color perception to thin film chromatography and the applied, mission-oriented publications describing innovations and operating results of major competitors. There are a large and growing number of online databases relevant to the research needs of business users. The library researchers in business must be particularly sensitive to terminology unique to the academic disciplines that provide the theoretical and empirical underpinnings for much of business literature. They must also be aware of words and phrases that have emerged in the practical literature aimed at businesspeople.