ABSTRACT
Management strategies will have to change enough to keep pace with evolving customer needs, but not so much as to be in permanent revolution and chaos. The best way to introduce quality is to explain to people that there was something in it for them and for their company. British manufacturers will need people who are properly motivated, not afraid of new ideas and change, and who can learn from their experiences and traditions of success within their own businesses. British companies need to adopt an organizational form which blends the strengths of the small and the big company. Larger companies will need to find ways to accelerate promotion for talented and hardworking people, and to encourage entrepreneurship from within, at every level. In successful companies, practically every employee will be in some way involved in serving the customer, in generating ideas which are required to sustain competitive advantage.
