ABSTRACT
The interactive digital media development process tends to be collaborative and iterative. The size of the interactive digital media development team can vary tremendously depending on the scope of the project. Team members working on interactive projects come from a variety of disciplines with a wide array of skills. The discipline of user experience design is focused on enriching user satisfaction with an interactive application. The interaction designer defines the methods in which the user interacts with the application for optimal satisfaction and usability. Sound designers create the soundscape the player experiences in the game, adding sound effects, ambient sounds, and music to the game. Large gaming companies typically have entire quality assurance departments dedicated to finding glitches within a game throughout the development process and before it is released. Social media channels often play a starring role in the marketing, promotion and customer services aspect of an interactive application.
