ABSTRACT
This conclusion presents some closing thoughts on the concepts covered in the preceding chapters of this book. The book provides broader analysis of related business models as it explored business-ecology views starting from actors related to motor vehicles for user-controlled transportation. It introduces the idea of innovative price models as a strategic opportunity in “the digital economy”. The book describes a business model as a map or blueprint for how the organisation can create and capture value in the business ecology. It demonstrates how exploring business-ecology views could help detect the transformation and an increasing entanglement of business models from separate markets and fields of business. The exploration of applications of the free-float vehicle fleet concept, enabled by digitisation, also demonstrated how business- and price-model experimentation is conducted to find sustainable business models in novel fields. Partnering in such business models requires a certain level of shared expectations.
