ABSTRACT

Founded in 1932 by the Dane Ole Kirk Christiansen, the LEGO Company started out as a small carpentry shop. The LEGO founder, Ole Kirk Christiansen, viewed LEGO more as a standard for high-quality toys that stimulated learning and creativity than as a commercial product. Value creation in terms of human services can be about enhanced quality of life, fewer symptoms, job performance mastery, or social relationships. In starting a new service, one must communicate the values up front and let them serve as guidelines for everything, from the hiring of new employees to the development of the service offer. For managers and employees alike, the most important thing is to communicate the values to one another and especially to new employees. Staff must feel valued, significant, and able to identify with the vision of the service so they experience ownership in relation between established goals and end results.