ABSTRACT
While maintaining the fundamental needs for product functionality, quality, and durability and at the same time taking into consideration the need to meet environmental requirements throughout the product life cycle, green design for cultural and creative products should be able to create an implicit sense of emotional perception, cultural cognition, and a social value system in consumers of the products. The main objective of this research is to promote use of the Qualia cognitive method in the research and development for green design of cultural and creative products, and through exploring the cognitive sense’s operation to initiate the mental cognition of the underlying subconscious and the deeper levels of the consciousness, in order to design cultural creative products that touch the hearts of the consumers while complying with green product requirements.
