ABSTRACT
This chapter outlines approaches for teaching content strategy, a way of defining the editorial content development process for a website or campaign. This work is done by content strategists, who develop systems for organizing, recontextualizing, disseminating, and managing digital content. We build upon previous work in content strategy that describes the shifting activities and training requirements for content strategists in industry and the relationships between content strategy and technical communication in both professional spaces and academic programs. Additionally, we describe two assignments to help newer technical communication instructors understand how to apply these ideas in the classroom. The first assignment focuses on a landscape analysis, a research method for understanding how competitors and collaborators deliver content by way of websites, social media campaigns, and so on. The second assignment is a tone and style guide, which helps students apply their research findings to create recommendations for content campaigns. Through these assignments, new instructors gain a clearer understanding of how we apply the theories and methods we learn in the classroom to organizational deliverables.
