ABSTRACT
Traditional television advertising has arguably been the most influential and possibly invasive form of audio-visual exposure in Western culture. This essay pivots to those commercials (over 100) from the early 1980s onwards that draw from Stanley Kubrick’s oeuvre. The analysis identifies aspects of Kubrickian homage (or influence) in TV advertising, especially relating to 2001 and The Shining, while noting creative gestures towards Spartacus, Lolita, Eyes Wide Shut, Dr. Strangelove, Full Metal Jacket, and Clockwork Orange. The essay further notes, typologically, that several advertisements present multiple expressions of Kubrick’s films in a single commercial.
