ABSTRACT
This chapter examines the nature and role of promotion, image management, and nation branding for attracting foreign direct investment (FDI), in the context of the FDI decision making process. The chapter focuses on the factors that influence investors’ choice of investment locations; summarizes relevant key FDI concepts and the lo-cation choice decision process; examines the relevance of the place image and nation branding concepts in the FDI context; reviews the promotional efforts of several nations to attract FDI; and synthesizes existing knowledge on nation branding challenges and opportunities for FDI attraction.
