ABSTRACT

This chapter aims to explore what is behind the Arab countries investing in bidding to host international and mega sport events. First, it focuses on understanding the meaning of globalisation and its relationship to Arab countries’ interests in hosting these sport events. Second, it explains how hosting these sport events helps countries to achieve their development interests. These developments vary from improving infrastructure and social development to improving the country’s image and gaining international recognition, while spreading their cultures and ideologies. Hosting these sport events is linked with improving the tourism sector. Despite the size of these events, which vary between the Arab countries due to their political stability and economic ability, it is shown that implementing these bidding and hosting strategies helps in modernising and developing these countries.