ABSTRACT
We have been managing risk from the time we left the trees to modern times. Our risk model is still based on primal instincts (™ght or ¬ight). It was very simple and our choices were simple. We made the choice to eat, get eaten, or run away. We had to decide if the tiger was smiling because its belly was full or because it saw us as the next meal. We still use that same habitual way of thinking to deal with today’s “tigers,” and we can be led to make less than optimal decisions.
