ABSTRACT

With the advent of Web 2.0 and the introduction of user-created content and collaboration came a set of Internet-based sites and tools that are collectively known as social media. Social media refers to Internet-based technology tools that allow individuals to communicate, collaborate, and establish a community with others. ere are several categories of social media, each of which provides different information and functionality to its users. We will review the basic elements of the most common social media tools and sites.