ABSTRACT
To be protable and to survive, food companies seek new products. These, ifsuccessful,givenewlifetoacompany,replacingproductsnolongersellingwell.Oldbell-ringerproductscannotbereliedonyearafteryeartobe protable.Newproductdevelopmentorndingnewusesforoldproductsis essentialforcontinuedgrowthofacompany.Newproductsareoneofafew ways a company can follow for increased protability.
