ABSTRACT
Interestingly, the history of handheld electronic gaming devices is almost as long as that of their arcade and home counterparts. After a first experiment by Waco in 1972 with a tic-tac-toe game, it was Mattel in 1977 that seriously pushed into the market by releasing its first dedicated handheld game, Auto Race. This, followed by Football and other sports-based titles, was met with great success by the general public and proved that electronic and video games could be a viable product “on the go” and not only in homes or at the arcades.
