B to B (business to business) product planning and platform making by the business user model

A lot of product planners know the methodology and effectiveness of the persona method as very effective to improve customer’s satisfaction on their products. The product planners want to surely use the persona method. However, the examples shown in technical books are almost only about BtoC (Business to Consumer) products. Therefore we made the personas for BtoB (Business to Business) product planning. We call it the Business User Model. We report the profit of using the Business User Model.