ABSTRACT
Based on the information available, we take hundreds of decisions every day that shape our daily routine and in turn have an impact on our lives. Applying the same concept to business i.e., utilizing information to take informed decision can be termed as Business Intelligence (BI). BI, in a broader sense, is a set of concepts, methods, applications, and technologies, which are utilized to transform raw data into meaningful information that can be utilized by stakeholders to make informed decisions. Organizations use BI practices, tools, and techniques to understand their state of aairs, competitors, and market conditions. is enables organizations to address existing business concerns and develop organizational strategies that provide them with a competitive advantage in the market.
