ABSTRACT
It still amazes me how few organizations invest in understanding and improving the morale of their staff. Companies that spend an inordinate number of dollars advertising, providing customer service, warranty fulfillment, and doing anything to retain customers can be completely obtuse about the morale of the teams that work for them. Only when situations such as extreme attrition or complaints about management are escalated do they seem to recognize that they have an entire staff that needs to be kept motivated, productive, and ultimately happy.
