ABSTRACT
With OEM mode, the marketing mode of the global laptop market is OEM computer manufacturers confirming their channel advantages by their brand advantages. There are very few upper stream suppliers of the global laptop computer industry with a high vertical supply chain and high integrated industrial chain. And these lead to deterioration of the overall competitive environment of the laptop computer market, fiercer price wars, lower gross profits, and low controllability degree of resources. The controllability of the upper supply chain is basically mastered by the top 10 of the most famous European and American and Japanese brands.
