Introduction

Introduction............................................................................................................193 The Problem ..........................................................................................................194 The Risk/Uncertainty Model .................................................................................195 Populating the Model with Data ...........................................................................196 Results from Model Execution..............................................................................199 Determining Business Drivers and Maximizing Value.........................................201 Determining the Value of Potential Expenditures.................................................206 So, So What? .........................................................................................................206

Conceptually, the unorthodox thread connecting all the concepts conveyed here is “linkage.” This chapter is about linking actions to business goals and objectives, linking actions to a measure of value, linking actions to actual problems, and linking expenditures to reality.