ABSTRACT
In this last section, we present conversations we have had with six diverse people, who have one thing in common. They have all had a lot to do with emerging markets. While one of our interviewees is the person who helped the developed world focus on emerging markets, the others have been contributing to innovation and design in emerging markets in their own unique way. Our interviewees come from diverse disciplines such as advertising, computer science, ethnography, media and economics.
