ABSTRACT
Commerce using mobile connections to the Internet is fast developing and the electronic commerce paradigm is shifting towards this mobility. Mobile commerce has some new aspects, mobility, that differ from e-commerce, and these differences increase the complexity of business factors. Success will probably be driven by a number of key business factors (B2C, B2B, B2E, and P2P). In this paper we analyze and rate the factors, with alternatives, for successful mobile commerce, using the Analytic Hierarchy Process. We surveyed the relative importance of factors and alternatives by directing a questionnaire to business managers, students and other users who are using mobile Internet, mobile banking and the other mobile services. The results show that the main factors that influence customers are related to trust and security. A structured analysis of such factors provides good insights, and will help business managers to time the launch of mobile commerce businesses.
