ABSTRACT
For firms engaging in conventional “brick and mortar” activities, the use of EC can offer a new opportunity to extend and increase their market value. But, achieving success with B2C is difficult. To know with precision, the decision maker’s expectations before implementation of the tool, can give important information for project development success. For this reason the authors consider this paper a useful endeavour that can help to identify the true reasons that decision makers have to establish B2C systems.
