ABSTRACT
If you want to be a player in this global arena, you must understand how competition is going to unfold in order to design strategies, market plans and technical plans to position your products for this evolving market place. And the market is huge. By the mid-1990s, the international long distance market was over $60 billion annually, and growing in excess o f 10% annually. Today that market is closing in on the $90 billion mark. Entrepreneurs, investors, consumers, regulators and telephone companies all view this trend from d if ferent perspectives and with different interests.
