ABSTRACT

For the coloration of bathing products, there is a significant preference for the color shades of green, blue and yellow, as the author could determine from his own research (see also Table 2), and as can be seen by walking through the aisles of any supermarket. For this product it is relatively simple to understand the product preferences of a consumer. Blue and green are associated with freshness, cool, cleanliness and nature, yellow is preferred predominantly in egg-shampoos. The colors red, brown and violet are not a factor.