ABSTRACT
T he tsunami of advancements in technology over the last 20 years or so has allowed the business community to take advantage of a growing mass of customer data in increasingly cost-effective and innovative ways. Today’s computing infrastructure can handle more volume, enabling businesses to track specific customer information, and to share it throughout the corporate environ ment. It’s now economically possible to store terabytes of data and to analyze that data (enabling a business to offer personalized special services); providing the basis to build and maintain a small town-like rapport with the customer.
