ABSTRACT
Learning objectives ............................................................................................ 4 1.1 Introduction ............................................................................................... 4 1.2 Digital competitive environment ........................................................... 6
1.2.1 Background .................................................................................... 6 1.2.2 Growth and potential ................................................................... 7
1.3 Business organizations as open systems ............................................... 9 1.4 Digital strategy .......................................................................................... 9
1.4.1 Reasons behind mobile electronic commerce implementation ............................................................................. 9
1.4.2 Modifications required for mobile electronic commerce implementation ........................................................................... 10
1.4.3 Hindering factors of mobile electronic commerce implementation ........................................................................... 10
1.4.4 Implementation issues ............................................................... 11 1.4.5 Patterns of utilization of mobile electronic commerce .......... 11
1.5 Performance measurement systems..................................................... 13 1.6 Conclusion ............................................................................................... 15 1.7 Implications ............................................................................................. 17 References .......................................................................................................... 17
Learning objectives Upon completing this chapter, the student should be able to have an understanding of the following:
1. The emerging opportunities in the mobile electronic commerce competitive environment
2. The nature of business organizations as open systems and their reasons for implementing and effectively utilizing mobile electronic commerce
3. The organizational modifications needed toward an effective implementation process of mobile electronic commerce
4. The role of performance management toward improving organizational performance in the mobile electronic commerce environment
5. The importance of the customer orientation in the mobile electronic commerce environment
6. The operational and strategic outcomes of mobile electronic commerce in achieving the customer orientation and an organizational strategic competitive advantage
1.1 Introduction In recent years, the landscape of the competitive environment has been colored by a host of digital-based technologies, strategies, and competitive methods, which are aimed at enhancing the customer orientation, operational efficiency, and strategic competitiveness. In this context, mobile electronic commerce (m-commerce) and electronic commerce (e-commerce), among others, are becoming very popular as components of the growing and upcoming digital competitive strategy wave.
