ABSTRACT
Your new website is up and running, it’s time to inform the purchasing public. Marketing a web-based business is just as important as marketing a brick-and-mortar business. Even though a marketing plan is probably one of the most important elements of a successful business, it is usually the least thought of aspect of any new business. Formulate a strategic marketing plan. A properly instituted marketing plan gives your website an acceptance level far above the average website by providing a rational direction for your marketing activities.
